Brand building through customer service this case, set in 2008, attempts to analyse how to build brand in a hyper competitive industry like consumer durables industry where brands matter the most and marketing efforts matter even more. Why do you think amazons and many dotcoms pursuit of network effects eyeballs was such a failure. The third section describes in details the case of the innovation club. A case study approach article pdf available in international journal of innovation management 801 march 2004 with 322 reads. Top management has the responsibility of setting clear vision and mission and should focus on number of key areas. Jun 11, 2018 this report analyses and evaluates why a highly successful company like kodak ran out of money and had to file for chapter 11 bankruptcy protection in 2012. This case study talks about how fairly large marketing mistakes of big brands leaded to their devastation.
Pedagogical objectives to discuss the role of innovation in ge to discuss the different leadership style and its. The case details the evolution and growth of polaroid as a corporation and a brand. In the case of kodak, their new innovation was to compete in the already crowded market of printers. Leadership to creativity and management of innovation. All you wanted to know about how to write a case study eastman kodak case study introduction eastman kodak is often hailed as a great example of a firm that failed to take advantage of the changing dynamics of technological transitions that would alter how a company produces and sells its products. Sep 29, 2010 the rise of silicon valley as a hotbed of innovation had created a perception that everything innovative in the technology sector was created in small, highgrowth companies. Case facts a group of talented individuals embarked to introduce leading edge market research for understanding customer needs called lead user research. Kodak, which ruled the imaging industry through innovation for more than a century, found itself facing tough times in the early 2000s. During 2011, kodak was under intense pressure to survive in the digital imaging business. International competitiveness and innovation case study. In kodak s case, management did a reasonable job of understanding how the parts of the enterprise including its photo finishing partners interacted within. Kodak s failure to adapt to the new technology stands in stark contrast to fanucs case because kodak had greater resources in terms of its brand reputation, its finances and its technological prowess in digital imaging. A case study of companies in different sectors article pdf available in creativity and innovation management 143 october 2005 with 3,495 reads. A bayer filter mosaic is a color filter array cfa for arranging rgb color filters on a square grid of photosensors.
How ghg reporting and new management practices save energy and money eastman kodak company is a multinational corporation with manufacturing operations in thirteen countries and a global workforce of more than 50,000 people. Clayton christensens theory of sustaining and disruptive innovation in consideration with several other frameworks have been applied to kodaks case to evaluate the leadership and management of innovation. Why do you think amazons and many dotcoms pursuit of network effects eyeballs was such a. So here, i present three new more recent case studies for each of the ten types of innovation, along with an outline on what each of them represents. Pedagogical objectives to understand the importance of peripheral vision the importance of innovation in a dynamic industry like imaging. Handheld four function calculators were already on the market. A case study of how kodak is guilty on four counts of serious corporate failure his study undertakes an analysis of five fundamental dichotomies in strategy and applies them to the case of eastman kodak in an effort to understand the reasons for the business continual underperformance and misalignment1 with the operating environment. Selfdisruption can hurt the companies that need it the most.
Case study and innovation business innovation brief. The determination of crystal structure is often the first step in understanding. Innovation case study title of innovation developing a multidisciplinary simulation course to address the physical health agenda in mental health. When large organizations fall behind, they mobilize the troops to play catchup.
In the process of innovation, your attention should be focused. They make the case that pittsburgh and other secondtier tech citiesincluding raleigh, st. In the nineteenth century, cameras were big and bulky, set up on huge tripods, used wet film that required immediate processing. Key elements used to build a powerful innovation management ecosystem using hype innovation. Creating a digital innovation culture david floyer thursday, june 9th, 2016 digital business digitization of organizations, the mapping of digital models onto physical objects and business processes or business systems, is important in learning how organizations. Case studies offer detailed accounts of reform efforts in particular countries.
Lecture notes case study kodak case study f strategy. Innovation is an action taken to introduce something which is a new or doing something in a new and different way. Innovation, ideas and solutions for a modern world this case study investigates how 3m has developed a culture of innovation that drives new product development throughout its global operations. Kodak strategic management strategic blunder case study. Pilot case study of the knowledge distribution power of finland report of the first phase of the work for the oecd and for the ministry of trade and industry of finland january 1996 by sirkka numminen group for technology studies. Today, fabian schlage and the team run the ideato innovation enabling organization within the worlds largest networks provider. Innovation management in university of padua and in luiss business school 12 case study. In this article, we look at the photography industry, the disruption caused by digital cameras, and the case study of kodak. They are based on indepth interviews conducted by iss researchers with the individuals at the center of reform initiatives, as well as informed observers and consultants. Recommendations for innovation at 3m corporation case study solution. To assess the reasons why kodak failed an international brand that was inspired generations. This process can take a number of routes, sometimes involving the formation of spinouts and longterm collaborations between universities, and the flow of ideas from industry back into academia. Spicer, 5312011 the hp35 was the epitome of a revolutionary mousetrap. It ends on a debate over a question of polaroids success as a brand vs its failure as a corporate entity.
Of all these, perhaps the most striking is having an internal innovation tool that has allowed them to create new product developments in categories that were already very mature. In most courses studied at harvard business schools, students are provided with a case study. An indepth nokia case study exploring how they created an enterprisewide innovation program with a multibillion business impact. But during my more than two decades studying and consulting for companies in. A case study of kodak is been given as an example because kodak has gone through a transition phase in a period between 1980s to 1990s, due to. Recognising and assessing medical problems in psychiatric settings rampps what area of work, mandate or business plan deliverable does this innovation relate to. While these important differences in local conditions help to explain some of the variation in mpesa results, they reveal a more consequential underlying lesson. The supporters of drp believe it is an excellent process to follow in case an organization has to make a transformational change since it will help the organization to quickly respond to external disruptions and quickly reach a period of smooth. One of the core reasons for this lies in the failure of kodak to adapt its purpose according to changes in its external environmentthe digital revolution. Cocreation and digital involvement article pdf available november 2015 with 4,300 reads. Pdf organizational responses to discontinuous innovation. All you wanted to know about how to write a case study. Competences amazon case study, westland, chapter 6 page 9142 1.
Eastman kodak co case study solution and analysis of. It generates a quarter of its annual revenues from products less than five years old. The first is the companys main format, which is a kiosk located within another store, such as a. In kodaks case, literature available see references appears to indicate that digital technology was never really accepted nor adopted for nearly two decades after the invention of the digital camera. I did a specific study for them that said the digital tidal wave was.
Because of the lack of adaptability, kodak failed to stay relevant in the market and lost the battle to its japanese counterpart, fujifilm. As professor burley describes, kodak was caught in a perfect storm of not only technological, but also social and economic change. Try and see which of these examples you would also suggest touch on more than one of the ten types, and let me know in the comments below. Background founded in 1957, sagawa is a major logistics service company based in japan with operations throughout east asia. Nestle employees ideate new products through a corporate innovation program. Industry and innovation case studies royal society. In kodak s case, management did a reasonable job of understanding how the parts of the enterprise including its photo finishing partners interacted within the framework of the existing technology.
Case studies in entrepreneurship 3m 3m has been known for decades as an entrepreneurial company that pursues growth through innovation. Team o eric edmonds, david graham, deborah mendez, chris priebe, carolina thomas kodak funtime film. We then conducted a series of indepth case study interviews with five companies. A company is generally getting success trough innovation. Gheorghe asachi technical university of iasiromania, department of engineering. A case study analysis of eastman kodak and blockbuster inc. The price that was paid was heavy indeed a bankruptcy filing in january 2012, a sad end to over a century of industry dominance. Department of technology management and economics division of management of organizational renewal and entrepreneurship chalmers university of technology gothenburg, sweden, 2014 report no.
Kodak filed for chapter 11 bankruptcy protection in. Apple is one of the leading companies that is renowned for its unique products and brand. Betting on any innovation rather than going after a killer innovation. Kodak a case study solution, kodak a case study analysis, subjects covered business models corporate strategy disruptive innovation by giovanni gavetti, rebecca henderson, simona giorgi source. This chapter provides a wisdomoriented reading of one of the most spectacular business failures of recent times. How kodak and polaroid fell victim to the dark side of innovation. Industry and innovation case studies the translation of scientific breakthroughs into commercial success can lead to economic and societal benefits. Jan 18, 2015 innovation management is made of different interrelated factors. Before mark zuckerberg wrote a line of facebooks code, kodak made a prescient purchase, acquiring a photo sharing site called ofoto in. It means putting your creative ideas into effective use, in order to improve your products, services, and your overall business processes. A multiple case study investigating practices, challenges and future. It introduces the organization that applies this technique, tells the story of establishing the club, and discusses the barriers to success and how they were resolved.
Read on to find out how kodak let complacency take over, and how to avoid it. The present study analyzes various cases of ict companies which succeeded or failed to maintain their prior innovative success, and suggests. Kodak at a crossroads the transition from filmbased to digital photography dr. Innovation at 3m afsal sha 14007 ashok mohan 14026 devaiah a g 14045 irishi r 14064 tony sebastian 14171 group 3, section c 2. In this case study, michael tchong shows how to enhance the competitiveness of any organization or individual.
Kodak and the digital revolution management of innovation. The business known for its innovative and creative approach was unable to meet the. The generation of new idea and implementing them in business is known as innovation in business. The big problem with this version of events is that its wrong. Innovation strategy over years i g agafitei 1 and s avasilcai. Case studies on open innovation in ict jrc publications. Major hbr cases concerns on a whole industry, a whole organization or some part of organization. Innovation at 3m corporation case study solution and analysis. Kodak was so blinded by its success that it completely missed the rise of digital technologies. The decision that is being taken should be justified and viable for solving the problems. Core competencies can become core digitizes, want to excel at doing something, to get new capabilities but you are rigid in holding capability structure towards what the new market wants you to do. John kotter discusses the real reason behind the kodak downfall.
Goffin and mitchell 2005 identified five key areas of innovation management. Discover our idea management software downloadable pdf. Exploring project management in open innovation projects. Khanh phamgia research paper undergraduate business economics business management, corporate governance publish your bachelors or masters thesis, dissertation, term paper or essay. Power to the people analyze strategic roles for model leaders case study exploring creativity in an organizational setting verizon case study. It examines the process of innovation at 3m and investigates how the companys workplace culture and management strategies encourage and support.
It shows the feasibility of stretching targets for lowering co 2 emissions from hotel operations. Kodak s last chance for survival a recommendation on strategic direction. Leveraging knowledge assets to create new innovation space within kodak click to view case study. Case study kodak, materials studio from accelrys drives.
Barak obama awarding national medal of technology and innovation to steven sasson in 2009. A case study of kodak business essays essay sauce free. Case study nokia background nokia is a longstanding client of hype, having started in 2007, and continuously expanded the reach and maturity of their program. Creativity and innovation case studies in the learning chain. The company lost focus by diversifying into many products and also failed to keep in touch with the changing needs of the consumers. The study builds upon case studies of innovative ict and ictenabled. Having an innovation community powered by ideas4all innovation has provided nestle with several evolutionary advantages.
Disruptive technology innovation a case study happiest minds. Organizational responses to discontinuous innovation. There should be only one recommendation to enhance the companys operations and its growth or solving its problems. Louis, and minneapolisare places with strong university. Its core businesses include the development and production of. How kodak and polaroid fell victim to the dark side of. May 12, 2008 when i started using my new amazon kindle, it became clear to me that ceo jeff bezos is trying to dominate the entire value chain in content, from author to consumption. A short talk with an apple user reveals there is an emotional relation between consumers and apple products.
When faced with the dark side of innovation, kodak and polaroid behaved alike. L04 strategy, case study amazon international competitiveness and innovation session 02, lecture 04. The case study discusses immelts innovation and customer centric approach and the impact it would have on the company. Innovation at 3m corporation a case harvard business school. Oct 28, 2014 case study innovation funds help rollsroyce to open new factory in bristol.
Instead, dont panic and grab at the first thing that sounds good. Successful innovation how ikea innovates the simplest way to understand business innovation is to see it as a process of focused change. The specific objectives of the case study on energy, which is being conducted in collaboration with the international energy agencys committee on energy research and technology, are. Case study 1 key product ms modeling reflex plus industry sectors fine chemicals specialty chemicals organization kodak kodak, materials studio from accelrys drives innovation by providing critical data such as the structure of ingredients at kodak. Amazon, gillette, and starbucks leadership and motivation case study questions. If we come to seek examples there are many, yet here we have picked up 3 known names, kingfisher, kodak and nokia, whose stories are mere enough to let you know the failure reasons. How to implement open innovation institute for manufacturing. Rise and fall of kodakbusiness strategycase studycase. I am pleased to introduce the wwf climate savers innovation reports. Creativity training in smes 14 norway 15 case study.